BLACK FRIDAY

30 - 60% OFF

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A promotional graphic for a mystery gift featuring an open black box labeled 'Ugly Fish' filled with red tissue paper and a glowing red question mark, alongside the text 'FREE MYSTERY GIFT WITH EVERY ORDER' on a dark background.

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  • A man with a beard and long hair, wearing a blue and white plaid shirt, holds a pair of black sunglasses in front of his face. He is standing in front of a brick wall and metal scaffolding.

    UNBREAKABLE SUNNIES 
    A bit rough on your sunnies? Our Unbreakable range is built tough with TPEE flexi-frames that are virtually indestructible.

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  • Black Ugly Fish sunglasses floating in clear blue water with a blurred background

    FLOATING SUNNIES Say goodbye to sinking sunnies! These ultra-lightweight floating frames are designed to stay on the surface.

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  • A smiling man wearing sunglasses and a plaid shirt sits at a table outdoors, reading a newspaper in front of a wooden lattice building with a BBQ TV sign.

    BIFOCAL SUNNIES Need a little help to bait your hook or read the paper? Grab a pair of Bifocals.

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A man with tattoos wearing Retro yellow-tinted shield sunglasses leans against a concrete structure by the water, with a bridge and blue sky in the background.

30% OFF RETRO

First time ever on sale!
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What Makes us Better?

Ugly Fish
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Premium quality materials
Our sunnies are built to last with high-quality materials that offer superior durability, lightweight comfort, and reliable eye protection

Available nationwide through trusted stockists
Prefer to try your sunnies on before buying? Find us in over 1,000 stockists across Australia

30-day money back guarantee
Not the right fit? Return your sunnies within 30 days for a full refund or exchange

Providing trusted eyewear for more than 20 years
Backed by over two decades of experience designing tough, comfortable eyewear for Aussie conditions

Limited lifetime warranty
Enjoy long-lasting performance eyewear, backed by our limited lifetime warranty